Sponsorship agreements

This event sponsorship agreement sets out the commercial deal between an event organiser and a sponsor. It also provides for practical arrangements, such as rights of access prior to the event for the sponsor to setup, use of intellectual property by the sponsor in marketing, dedicated parking on the day for the sponsor's guests and provision of corporate hospitality areas.

This agreement provides a flexible framework for defining a sponsorship arrangement, regardless of the activity in which the sponsored person participates, their level of participation and the benefits to each party. The arrangement could be as simple as payment for advertising on clothing, or a more complex arrangement where the sponsored individual acts as a brand ambassador, product tester or content producer.

This agreement is for the sponsorship of a number of events within a series, such as the matches in a sports tournament or league, or a number of shows in a travelling theatre production. The agreement is flexible in order to allow you to specify the deal you want in terms of advertising and promotion. It also provides for practical arrangements such as rights of access prior to the event for the sponsor to setup their materials, the use of intellectual property by the sponsor in marketing, dedicated parking for the sponsor's guests and provision of corporate hospitality areas.