Sponsorship agreements

Sponsorship deals vary hugely in complexity. Whether the sponsor is just providing financing in return for straightforward advertising, or whether the deal involves an exchange of expertise, finance, and products in return for specific promotions and media rights, a Net Lawman sponsorship agreement can be used. These agreements are suitable for sponsoring an individual, or events such as a "Perfect Kitchens" show or sports tournament.

    Templates

    Sponsorship agreement: single event

    This event sponsorship agreement sets out the commercial deal between an event organiser and a sponsor. It also provides for practical arrangements, such as rights of access prior to the event for the sponsor to setup, use of intellectual property by the sponsor in marketing, dedicated parking on the day for the sponsor's guests and provision of corporate hospitality areas.

    Sponsorship agreement: sports person or other individual

    This agreement provides a flexible framework for defining a sponsorship arrangement, regardless of the activity in which the sponsored person participates, their level of participation and the benefits to each party. The arrangement could be as simple as payment for advertising on clothing, or a more complex arrangement where the sponsored individual acts as a brand ambassador, product tester or content producer.

    Sponsorship agreement: tournament, league or series of events

    This agreement is for the sponsorship of a number of events within a series, such as the matches in a sports tournament or league, or a number of shows in a travelling theatre production. The agreement is flexible in order to allow you to specify the deal you want in terms of advertising and promotion. It also provides for practical arrangements such as rights of access prior to the event for the sponsor to setup their materials, the use of intellectual property by the sponsor in marketing, dedicated parking for the sponsor's guests and provision of corporate hospitality areas.

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